Thursday, February 21, 2013
The Gift That Keeps Giving
CEO: We really took a hit fourth quarter. Why were the numbers so bad?
CFO: Well, acquiring SER (small EMR company) tightened our cash flow, and we have yet to convert those customers.
CEO: Convert? When's that press release going out?
CFO: By next week. It will take a few months for the clinicians to realize that their platform is being discontinued. Our upgrade, which will cost roughly thirty thousand a physician, will be ready by March. I figure we'll convert ninety percent given it would cost double to implement a new system. We can also sneak in some upgraded hardware. That could increase profits by ten percent.
CEO: Ha! They have no idea what's about to hit them. What about that big account we just lost?
CFO: Government regulators shut them down. Something about inadequate documentation. Really a tragedy. It kills our customer base a bit, but all those patient records need to go somewhere. I think we may be able to package up the platform to their competitors. That should make it easier for them to gobble up all that new business.
CEO: And of course, there's meaningful use?
CFO: Yep! Now that the new rules are being finalized, we can role out a bunch of upgrades. Money in the bank.
CEO: Meaningful use. Huh. The gift that keeps giving.
CFO: And giving, and giving, and giving.
Posted by Jordan Grumet at 9:46 AM